Jonathan Saar

The last decade or so has presented the most amazing digital technology challenges many of us have ever seen. Perhaps you feel that you are a solid conqueror of social media, website mobility, and more. However, this is no time to get complacent in any way.  Every year there are many digital topics that come up and lead many of us wondering how do we keep up.

My mother-in-law asked me about whether or not she should keep her iPod Shuffle. I totally forgot they even existed. Of course in my brain, there was a little customer connection lesson to be learned.

My brain went down the path about why this little device became so popular which lends itself to this question. What exactly was popular? The device or the hours of music that became instantly available with a quick sync to your iTunes account?

This little piece of disruptive technology was part of a major segway for how we consume what all of us have a passion for for…our music. For the most part, this little device has waned in popularity in part because of other methods of delivering music through an app on your phone.

So what was more popular? The ability to have a connection to more of the music you love or the device that delivered it?

The answers to those questions should help provide a basis for how you decide to deploy technology solutions. Are you focused on the tech or are you focused on the people? Is there a passion connection? Will it connect you with your customers on a deeper level?

Just a social simple thought for the day.

So you are a small business owner who wears many hats. You know you need a social media content strategy.  You have noticed the world at large using social media and you are wondering how in the world I can make time for something like this.  This is a common challenge that many businesses have so remember that you are not alone.  I will be honest and upfront that until you are actually “IN” the space you will not be able to understand how to manage your time.  I am going to highlight some tips on how I optimize my time.