Episode 6 - LinkedIn Features - Do You Know Their Potential? Person clicking on a LinkedIn page.

New LinkedIn Features – Do You Know Their Potential?

LinkedIn has gone through a serious upgrade. There are many new LinkedIn features, do you know their potential? Let’s talk about their potential and how you can start using them today.

Estimated reading time: 4 minutes

Disclosure: Some of the links below are affiliate links. At no additional cost to you, I will earn a small commission if you click through and make a purchase.

LinkedIn has been around for quite some time. In the beginning, most used it mainly as a virtual résumé. But there is much more to it than that, especially with some of its newest updates and features. So let’s dive in and explore the new LinkedIn features and their potential.

LinkedIn Live

Following suit with other social media networks, LinkedIn added a new feature called LinkedIn Live. Like other live outlets, this can be a great way to engage your followers. At this time, you have to submit an application and be approved before you can gain access to this tool. A bit of a hassle but worth it, given that LinkedIn states that you can expect roughly twenty-four times more comments. 

LinkedIn Learning

This feature is my personal favorite. We have seen a culture shift towards self-education. LinkedIn Learning is a fantastic tool for those looking to expand their skills and knowledge. There is an unlimited amount of content, so you are sure to find what you are looking for. 

Another cool feature is that as you complete courses, you can showcase your accomplishment on your profile. Whether you are looking to push your career forward or expand your knowledge base, you are going to love this.

LinkedIn Events

Following closely along with LinkedIn Learning, LinkedIn Events is a value- add for corporate events or training workshops. While Facebook is more geared to social events, LinkedIn has provided a space for companies to expand their reach and resources.

LinkedIn Tips:

  • Have a plan
  • Share relevant content that your followers would be interested in
  • Use stunning and attention-grabbing images or video (preferably video)
  • Keep your copy concise; ask questions to raise interest
  • Tag people and pages you are talking about
  • Use a few, yes a FEW relevant hashtags
  • Respond to comments and questions in a timely manner

My Company

If your company isn’t using this feature, it needs to be. We can see the light at the end of the Covid tunnel, but we will be dealing with the stress of it all for some time, with many of us still working from home.

The My Company feature creates a social Intranet and can genuinely boost your employee’s morale.

It keeps everyone connected and allows staff to celebrate each other’s accomplishments. There are plans to expand this tool soon, and I can’t wait to see what they have cooked up.

LinkedIn Publishing

This feature has been around for quite some time. It was an excellent place for people to write their blogs or opinion piece. One problem though, was that the article was only visible within the LinkedIn environment. 

However, the newest update to LinkedIn Publishing now allows users to change their settings on their posts to “Public”. This allows your content to be viewed on or off LinkedIn. We will be closely watching this one to see how it will get picked up by search engines.

Final Takeaway

If you aren’t using this as a professional or a business, you need to. I have managed other accounts over the years but never set one up for myself. Jonathan put an end to that real quick, and I am glad he did. There is so much out there that you can tap into as an account holder and professional. So what are you waiting for? Jump in and explore all the new LinkedIn features.

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